Marketing has moved on so much from the old model. We have had to accept a more visual aspect to our everyday marketing, like it or not. In some ways, it can make it easier to establish relationships with our client, especially if we have an attractive product.
For a very long time clever photography and lighting have been enough, but not any more! Now there is a huge expectation on business to have a video, a Live of some form, heck – you should have a YouTube channel surely!
We know it’s creating a lot of pressure on businesses large and small to facilitate these expectations. These cost time and money to do properly. Alongside prioritising where the money should go and do you have staff members in the video or pay for actors? It can be a minefield.
Here at Fusebox, we work with a whole bunch of collaborators who change and move in and out. It’s not feasible for us to have our team really “feature” in our content as it moves with the needs of our clients.
So a few of us here sat down recently to give you some helpful tips that should help you and us in creating pre recorded videos and Going Live! If you do go on to create something from this, we’d appreciate being tagged on social media.
To consider for both:
· Pick a Frequently Asked Question and devise a memorable way to answer it.
· Pick a naturally well lit area to film.
· Make sure you’re WiFi strength is strong enough to carry it.
· Always use a microphone, hand held or lapel.
· Ensure it’s not too windy, if it is, get a “furry” mic which is adept at cancelling out the wind noise.
· Face towards the light, we all look better for it!
· Be mindful where you’re going to share the content, most of the time you’re phone needs to be horizontal – unless you’re just sticking to Instagram Live then it’s Portrait.
· Always have a Call to Action.
· Practice and try and laugh at yourself. You relax faste
6 Top Tips for Going Live
1. Welcome the first few people to your Live and smile and wave shortly afterwards if you spot others join, but (try) remain focused on getting through the Live and stay on long enough to give people time to join but not long enough that you see the last few people leave.
2. What ever your subject matter is, can you add props to it? Looking at a person is great but can you add meaningful props like a product, or even a hashtag. It also gives you something to do with your hands!
3. Sometimes being on your own doing this is unthinkable, so don’t be. Rope in a colleague or friend who can either be the “customer” or the person asking you questions
4. Try where possible to add movement to your Live, move around a location that you’re based it perhaps. Show the “behind-the-scenes”, the “think-tank” if you want – all Live watchers are voyeurs!
5. Being overly bubbly comes across better when going live for some weird reason. If you’re naturally constrained – push yourself. If you’re not, be yourself!
6. Have a Gimble for your phone, they’re not that expensive and it means you can move around, walk or even run and you don’t shudder the phone.
Pre-Recording a Video
1. These can be as formal or not as you like. All of the above applies but obviously you can do retakes until you’re happy.
2. In a pre-recording you have time to add brand image, colours and message, throughout the video, remember to overlay text where necessary to cement what’s important.
3. Always assume your audience is going to be listening to your video silently, so always add captions.
4. If you’re recording from an offsite location (from your business premises), make a point of mentioning and thanking the location. It’s more likely to shared by that location then.
5. Try and encourage your audience to come back for future videos by mentioning what’s coming up next.
6. Make as many as you can as “evergreen” as possible, this means they can remain relevant for a long time and when your audience lands on it, it won’t feel outdated or no longer relevant.
We hope you find this useful and look forward to seeing your visual content streaming soon on your social media channels, YouTube channel and website!
If you need any help with these, then do let us know!